Project7 Design worked with Marshalltown’s Arts + Culture Alliance (ACA) to develop a new brand and website to launch in tandem with their new 10-year arts and culture master plan for the community. The bold, minimalist logo can be used on its own or to showcase images of colorful community murals.
As a part of the rebrand, p7 reimagined the ACA website with a dynamic new experience, including an easy-to-use and update project portfolio and blog, as well as a screen-friendly version of the Arts + Culture Master Plan.
In addition, p7 worked with the Alliance to develop a campaign to encourage residents, commuters, and tourism audiences to takepART in the arts. Campaign tactics included postcards, giveaways for community events, and a microsite with a mobile-friendly interactive map of key arts and culture destinations within the community.
Working with the P7 Team on this marketing campaign was one of the most fun projects the Alliance has ever worked on. Watching them take our ideas and make them come to life in the most creative, innovative and unique ways was exciting to watch. They took our little idea and created something we could have only dreamed about…they made it a reality and it is now the most vibrant and talked about initiative in our community.
– Amber Danielson, Arts and Culture Allliance