THE VOICE OF ARTS & CULTURE
Bravo Greater Des Moines came to p7 looking for a partner to help reimagine their website. They had a great existing logo, but had yet to define and document their voice or visual language. We were thrilled when they asked us to help them define both of these important aspects of the brand before creating the website.
To kick off the project, p7 engaged the Bravo team in an interactive brand strategy workshop to dig into the details that define their organization. Using what we learned, p7 developed an extensive brand guideline document that included audience, voice, visuals, usage, and more, including templates for social media, email, and print. The strategy work made the website process flow smoothly from content through design. The new Bravo website visually highlights the impact and investments Bravo makes in arts and culture in the community, while also showcasing their cultural partners in an energetic and interactive way.
P7 also created a new logo for Bravo’s Passport to Culture program, which funds arts and culture opportunities for students in Central Iowa. In addition to the logo, p7 created and integrated a one-page Passport to Culture microsite into the overall website design. The page features an interactive way to choose arts and culture opportunities, as well as dynamic forms to submit reports for reimbursement.
Client Testimonial
P7 was a delight to work with from the get-go. They really took the time to get to know Bravo, and did a fantastic job of helping us define our brand voice and expand Bravo's visual identity. From there, they listened to our concerns and big dreams for our new website, and always presented a clear, creative, and intentional plan for every stage of the project. The entire process felt collaborative; every question we had was answered and they were receptive to every "is it possible to..." or "can we...?" It was a joy to partner with a team who genuinely cares and has fun with their craft.
– Sally Dix, Executive Director, Bravo Greater Des Moines
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