From a neglected bowling alley to a social gathering place, Wayward Social is a design team's dream. Once Wayward Social was named, p7 was tasked with developing brand guidelines, designing murals and masking units (the imagery at the end of the bowling lanes), crafting and executing a social media strategy, designing a website and more. From the carpet in the arcade to the coaster you set your drink on, every inch of this social space is branded. The best news? We're not done yet!