REBRANDING QUALITY
For over 40 years, Quality Care has been delivering quality work, done with care for their customers. The company was acquired by Perficut in 2023 and kept the name Quality Care for its brand equity in the market. Along with the logo, p7 overhauled the look and feel to align the identity within the Perficut family. Paired with a custom wordmark, the letter ‘C’ is nested within the bold ‘Q’ of the logo, to pay a nod to the brand as ‘QC.’
P7 helped launch the brand’s new look to employees with new apparel in a swag bag at an exciting reveal of the branded company trucks. In addition to a refreshed website, p7 updated the company’s social media presence with ongoing brand and content strategy to roll out the new look to customers.
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