Rollin' in Low Rates
As an established business, Financial Plus Credit Union (FPCU) had an existing logo but needed a refresh. Project7 Design delighted in the opportunity to give them an update that fit stylistically with their existing elements and blue, green, and white logo with an updated style guide, new letterhead and adjusted email signatures. p7 also planned an executed a full-day photoshoot that not only included time to capture a library of images with real staff and customers interacting, but also creative imagery for a new marketing campaign. The friendly and authentic spirit of the shoot successfully represented their motto, “People Helping People,” and provided an opportunity to illustrate the importance of the employees and members of the credit union.
An auto loan promotion provided an opportunity for p7 to dream up a campaign that harkened back to a groovy past. Inspired by a pair of vintage rollerskates, p7 created a custom shoot with a ‘70s vibe. Brightly colored graphic flowers in orange and yellows sneak in the FPCU logo as the flower center. The campaign also featured social graphics, a website landing page with campaign-specific information, and in-branch signage, including vinyl decals and flowers on their drive-through banking windows. The tagline, “Rollin’ in Low Rates,” along with the inspirational roller skates, also appear on a new FPCU T-shirt, complete with ‘70s style typography.
We selected Project7 Design after reviewing many other local agencies and design firms. From the start, their creativity, energy and work stood out to us, and we are so glad to have found them. The p7 team has helped us to elevate our brand – from updating our brand guidelines, to creating lasting marketing materials and executing timely campaigns, they can do it all. The p7 team is very responsive to any requests we have, and always brings new, fresh ideas to the table. It has been a pleasure to work with each and every one of their team members and we look forward to our continued partnership!
– Megan Stelter, Financial Plus Credit Union