Chummy

Branding a Way to Be

When the owners of a new bar on downtown Des Moines’ Court Avenue wanted their business to stand out, they approached Project7 Design to help establish initial design concepts. From logo and pattern design to branded interiors for the space, p7 created a vibrant personality and atmosphere for Chummy. With bright colors and bold graphics, the branding for Chummy was designed to make new visitors feel like old friends. Chummy’s tagline—”A Way to Be”—is embodied in every aspect of the space from large-scale murals and signage to coasters and staff T-shirts.