WesleyLife dedicated the newly remodeled Meals on Wheels building in the Fall of 2023, complete with a hydroponic farm, intergenerational event space, and commercial kitchen. Project7 Design worked closely with the WesleyLife team to bring the Meals on Wheels story to life through environmental graphics. A vinyl green line extends throughout the building symbolizing the connection and growth at this integral hub. We mixed the application of engraved and die-cut wood, acrylic and vinyl to create depth through layering of materials. Iconography was used to create patterns on the windows.
Each floor has a designated color for wayfinding, which includes painted exterior elevator doors and acrylic and vinyl circles on corners to create eye-catching signage that can be seen from different hallways and entry points. Read more about this project on our blog here.
Our collaboration with p7 has been nothing short of transformative to the space we were designing. From the outset, p7 demonstrated a deep interest in understanding our brand identity, business objectives, and, most importantly, our mission. Their team's strategic approach to branding our new Meals on Wheels campus not only captured the essence of our company but also exceeded our expectations in terms of creativity and innovation in demonstrating our commitment to combatting food insecurity. What truly sets p7 apart is their ability to translate brand concepts into impactful storytelling visuals. In addition to their creative prowess, p7 consistently displayed professionalism, timeliness, and a genuine commitment to our success. Their collaborative nature made the entire process as seamless as possible, and their willingness to iterate based on feedback ensured that the final deliverables perfectly aligned with our vision.
– Amy Hutchins, WesleyLife Chief Marketing Officer