Wayward Social

From a neglected bowling alley to a social gathering place, Wayward Social is a design team’s dream. Once Wayward Social was named, Project7 Design was tasked with developing brand guidelines, designing interiors and building a digital strategy. That process included designing murals and masking units (the imagery at the end of the bowling lanes), crafting and executing a social media strategy, designing a website, and more.

From the carpet in the arcade to the coaster you set your drink on, every inch of this social space is branded . As the brand has grown, p7 has expanded original brand elements to design the restaurant’s menu, bowling league T-shirts, holiday-themed alien graphics, and more.

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From custom masking units, to a whimsical arcade mural to in-house digital marketing displays, Project7 Design has gone far beyond the traditional means of marketing and has put their creative stamp on almost every aspect of Wayward.