From a neglected bowling alley to a social gathering place, Wayward Social is a design team’s dream. Once Wayward Social was named, Project7 Design was tasked with developing brand guidelines, designing interiors and building a digital strategy. That process included designing murals and masking units (the imagery at the end of the bowling lanes), crafting and executing a social media strategy, designing a website, and more.
From the carpet in the arcade to the coaster you set your drink on, every inch of this social space is branded . As the brand has grown, p7 has expanded original brand elements to design the restaurant’s menu, bowling league T-shirts, holiday-themed alien graphics, and more.
From custom masking units, to a whimsical arcade mural to in-house digital marketing displays, Project7 Design has gone far beyond the traditional means of marketing and has put their creative stamp on almost every aspect of Wayward.
Aaron Buzbee
Wayward Social
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