Project7 Design initially worked with University Vacuum & Sewing to rename and brand this family-owned, Des Moines staple. As the business evolved to weave in sewing machine sales and repair, so did the branding. We developed additional sewing brand icons to accompany the expanded logo.
P7 recently designed exterior branding including window graphics and a fun mural to brighten up their busy corner at Merle Hay and University Avenue. Inspired by their quilting services, we included a quilt pattern that wraps the corner. Near the front door is a cut out for the family’s dogs to window watch customers come and go.
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