Since 2013, Girls Rock! Des Moines has been empowering girls, gender-expansive, nonbinary, and trans youth through music education, innovative workshops, and rad performance opportunities. Project7 Design was thrilled to create an updated brand identity that was as fierce as these rockstars. The logo captures the electricity of the camp atmosphere and fits with the unique theme. We also created supplementary branding and materials for their annual summer camp, including print pieces, swag, and lanyards for the rockers-in-training. To spread the word online, p7 also put together social and email content.