website design

discovery questionnaire

Before we begin your website, we need some things from you—background and initial thoughts—to inform our next steps.

Please think about the questions below and respond however your thoughts come to mind. If you have additional documents or materials we should reference when crafting your website content or design, feel free to email them separately, or share them at our content meeting.

We recommend having each of your primary stakeholders complete their own questionnaire. It helps to identify commonalities in language, vision, and even challenges, that can inform the foundations of your website.

Please reach out with any questions, we’re happy to help!

"*" indicates required fields

Your Name*

First Last

Email*

Phone

Organization Name*

Current Website URL

Does your organization have a tagline, slogan, or key phrases that should be included in your website?

Example: Do Good Things™

What is your current ‘elevator pitch’ to describe what your organization does and the services you offer?

Does your organization have a mission, vision, and/or core values we should reference?

YOUR COMPETITORS

Competitor #1*

Who is your closest competitor (or a similar organization in your market)? How do you differ? What do you like or dislike about their websites or brands?

Competitor #2*

How do you differ? What do you like or dislike about their websites or brands?

Competitor #3*

How do you differ? What do you like or dislike about their websites or brands?

YOUR AUDIENCE

Who is your PRIMARY target audience?*

Please describe them. What information are they looking for on your website? What are their pain points in engaging with your website?

Who is/are your SECONDARY audience(s)?*

Please describe them. What information are they looking for on your website? What are their pain points in engaging with your website?

VOICE + STYLE

What are 3-5 qualities that best describe your organization?*

e.g. bold, witty, technical

What are 3-5 qualities that your organization is NOT?*

Are there any other websites we should reference for design, voice, or features?*

Please provide links and describe what you like/dislike.

What are your imagery preferences?

Do you have an image library? Are you planning for a photoshoot?

Any sacred cows, pet peeves or no-nos to keep in mind?

e.g. We dislike yellow

Anything else we should keep in mind?