Launching a new name and brand for a 75-year-old business is no easy task. But we are so pleased to say we made it happen! After p7 dveloped Stover Control's mission and vision statements, we launched the new brand with a multi-channel marketing campaign. This included a brand video, an internal launch event for employees, a big party for friends, email and direct mail marketing, recruiting materials, customer brochures, advertisements, branded apparel and more.