Project7 Design created a brand for the The New Northwestern cocktail and wine bar that was inspired by vintage train station typography and the rhythm of a railroad track, a nod to the building’s railroad heritage.
In addition to the branding, p7 designed signage, business cards, and a printed menu template. Exterior branding included a continuous window vinyl pattern that helps passersby discover the bar as well as door vinyl and a parking sign. In the lobby, a wayfinding system uses brand iconography to identify the cocktail lounge and restroom areas from either entrance.
A large-scale vinyl graphic features a historic image of the Chicago & Northwest Railroad railroad with the Des Moines skyline behind the bar, and below, a custom-laser-cut metal train track pattern illuminates the entire length of the bar.
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