When Marshalltown, Iowa-based Stover Controls set out to rename and rebrand their company, p7 helped launch an intentional internal and external marketing campaign to unveil the new name and brand. P7 helped Stover Controls leverage their existing brand equity to facilitate a rollout that was both successful and exciting for their long-time clients and service partners. This decision also supported their recruiting efforts by helping attract new talent.
Since the initial campaign, p7 has helped Stover Controls create a variety of elements to support its new brand. From apparel items like custom socks and bike jerseys to print collateral and magazine advertisements, p7 has worked closely with the company to create a holistic brand experience.
At Stover Controls, P7 is an extension of our marketing team! They understand our culture and share our values and they help us “Build Something Better.” From their design perspectives to project management services and marketing insights, we have completely upgraded our brand image, which now reflects who we truly are as a company. We are thankful to work with such a talented group!
– Jill Bidwell, Organizational Development Manager