Hoyt Sherman Place


As music- and theater-lovers, Hoyt Sherman Place holds a special place in our hearts at Project7 Design, and we were truly honored to rebrand this iconic theater, art gallery, and mansion space just in time for their centennial season.

P7 created a clean lined, modern logo that features three iconic arch shapes — representing the mansion, gallery, and theater — that are so prevalent throughout the architecture, honoring the beauty and history of the space, while setting the stage for the future. From there, we extended the new brand into stationery, brochures, merchandising, and a fresh new website.

pink tee shirt with It's Getting HOYT in Here! on the front

pink tee shirt with It's Getting HOYT in Here! on the front

Tote bag that reads Hoyty Toyty

Client Testimonial

Project7 led with kindness and positivity throughout our entire branding process. Their team always presented a clear, detailed, and thoughtful plan with next steps for each project while also keeping it a collaborative experience. They are creative thinkers and intelligent problem solvers from little details to big ideas and were always receptive to the back and forth of what we had in mind as well. Project7 adeptly embraced the challenge of fulfilling a complete vision for our unique, multi-faceted organization. They were the ideal partners on our branding initiative, and we trusted and respected their process from day one. The Project7 team is the perfect combination of professional and fun!

– Dana Hanson, Hoyt Sherman Place

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