The makers of Climbing Kites came to Project7 Design to develop an eye-catching brand and label design for Iowa’s first canned THC- and CBD-infused sparkling water.
P7 developed a colorful five-color label system beginning with two initial flavors, with a unique color palette, and fruit illustrations for each flavor profile. The product line was quickly expanded with two additional flavors. As a part of the product launch, P7 also created a series of social media graphics, printed promotional materials, and event trailer graphics.
The Climbing Kites brand has since evolved beyond the original design created by p7, though traces of those elements remain in the current branding.
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