Project7 Design worked with Marshalltown’s Arts and Culture Alliance to develop a colorful campaign logo and one page website to encourage residents, commuters, and tourism audiences to takepART in the arts.
P7 worked with the Alliance to develop a fresh new color palette and brand look for the takepART Marshalltown campaign, and to develop tactics to reach the audience, including postcards, giveaways for community events, and a campaign microsite with a mobile-friendly interactive map of key arts and culture destinations within the community.
Working with the P7 Team on this marketing campaign was one of the most fun projects the Alliance has ever worked on. Watching them take our ideas and make them come to life in the most creative, innovative and unique ways was exciting to watch. They took our little idea and created something we could have only dreamed about…they made it a reality and it is now the most vibrant and talked about initiative in our community.
– Amber Danielson, Arts and Culture Allliance