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branding

discovery questionnaire

Your brand is more than a logo. It’s a promise, a feeling, and an experience. The look, feel, and voice of your brand work together to embody the way you want your audience(s) to feel when they interact with you.

Before we get started crafting your unique brand and voice, we need some things from you—background and initial thoughts to inform the next steps of this branding journey.

Please think about the questions below and respond however your thoughts come to mind. Feel free to ramble, or bullet points are just fine too! If you have additional notes or existing language you use verbally or in emails that feels relevant that we haven’t covered here, feel free to drop it in, send along separately, or make a note to share at our next meeting.

We recommend having each of your primary stakeholders complete their own questionnaire. It helps to identify commonalities in language, vision, and even challenges, that can inform the foundations of your brand.

Please reach out with any questions, we’re happy to help!

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Your Name*
Example: Do Good Things™
Who is your closest competitor (or a similar organization in your market)? Describe what you like/dislike about their presence, voice, and brand identity. Include their website.
Describe what you like/dislike about their presence, voice, and brand identity. Include their website.
Describe what you like/dislike about their presence, voice, and brand identity. Include their website.
Please describe them, including what you offer them, how they perceive you (correctly and incorrectly), their average demographic, and how they know about you. What do they say about you, and/or what do you want them to say about you.